Company Insights Ceer Motors Transport Latest Ceer Motors DevelopmentsAI Insights Ceer Motors plans to begin producing electric vehicles in 2026. The company signed 11 deals valued at SAR5.5 billion with primarily Saudi companies at the Public Investment Fund Public Sector Forum in Riyadh. This builds on existing partnerships worth over SAR6.6 billion with over 250 local firms. Ceer Motors, a joint venture of the Public Investment Fund and Foxconn with BMW as a component technology provider, aims to launch two vehicles by late 2026 which will be unveiled in quarter four this year 1. The company agreed a SAR543 million deal with Italy's Sabelt for the development of sports seats for its flagship sedan and SUV models. Sabelt will create seats designed for protection, comfort, and efficiency under extreme conditions. Ceer Motors, also a tenant in the King Salman Automotive Cluster, will launch its first local EVs this year 2. Ceer intends to start production in late 2026. A manufacturing facility is under construction in King Abdullah Economic City, with plans for an annual capacity of up to 240,000 vehicles 3. Saudi Arabia imported 779 EVs in 2023 compared to 210 in 2022. Ceer Motors announced factory plans last November. Two automotive facilities could begin operations soon as part of the kingdom’s strategy to produce 500,000 EVs yearly by 2030 4. Ceer is collaborating with government entities to foster the development of an extensive EV charging network. Although the Saudi EV market is nascent, the nation plans to boost production and supporting infrastructure 5. Ceer Motors Overview Saudi Arabia’s first electric car manufacturing company Ceer Motors was formed through a partnership between the Saudi Public Investment Fund (PIF) and Foxconn, the Taiwanese contract manufacturer. Ceer will design, manufacture and sell a range of vehicles including sedans and sports utility vehicles using licensed technology from BMW. It is also working with Rimac Technology. In June 2024, a contract worth $2.2 billion was signed between Ceer and Hyundai Transys, through which the Korean company will supply Ceer vehicles with the integrated electric vehicle drive system. Ceer Motors has also signed an agreement with the Electric Vehicle Infrastructure Company. Modern Building Leaders is contracted to build a manufacturing complex in King Abdullah Economic City and the first Ceer EVs are scheduled to be available in 2026. It is predicted that Ceer Motors will attract more than $150 million of foreign investment to Saudia Arabia and 30,000 job opportunities. The company is expected to contribute $8 billion to Saudi Arabia’s GDP by 2034. Ceer Motors News Manufacturing China’s ROX Motors to produce EVs in Abu Dhabi Chinese luxury EV maker ROX Motor and Dubai-headquartered W Motors will manufacture electric vehicles in Abu Dhabi as Gulf countries step up efforts to attract automotive manufacturing. The ROX 01, a mid-size combustion-electric SUV, will be made at W Motors’ new facility in the capital city, the companies said in a joint statement. No […] May 22, 2025 Analysis Transport Saudi Arabia’s EV ambitions face ‘chicken and egg’ dilemma Few of the car enthusiasts who attended Tesla’s launch in Riyadh last month arrived in electric vehicles. Hundreds turned out for the much-heralded opening event in Riyadh, an indication that the furore around the Tesla brand and its owner Elon Musk has not crossed the Atlantic. Despite this, public enthusiasm for electric vehicles (EVs) in […] April 28, 2025 Opinion Industry How Trump’s tariffs could reshape Gulf aluminium exports Ports, shipping, transport and logistics services must be ready to react quickly February 14, 2025 Logistics Saudi Arabia welcomes private funds for $64bn logistics projects Saudi Arabia has more than SAR240 billion ($64 billion) of logistics projects underway and planned, most of which are open to private sector investment, a government minister has said. This includes airport management, highway construction and seaport projects, transport minister Saleh Al-Jasser told a government-backed investment conference in Riyadh this week. Private sector investment and […] February 13, 2025 Transport Saudi homegrown Ceer to produce first EVs in 2026 Ceer, Saudi Arabia’s first electric vehicle manufacturer, plans to roll the first vehicle off its production line in late 2026, the company’s CEO Jim DeLuca said. It signed 11 deals worth SAR5.5 billion ($1.4 billion) at the Public Investment Fund (PIF) Public Sector Forum in Riyadh, 80 percent of which involved Saudi businesses. This is […] February 13, 2025 Manufacturing Ceer strikes $145m deal with Sabelt for EV sports seats Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has struck a SAR543 million ($145 million) deal with Italy’s Sabelt to develop sports seats for its upcoming flagship E sedan and SUV models. The drivers will get the same seats as those in high-performance sports cars. Sabelt will create high-performance seats for Ceer, ensuring maximum protection, […] February 7, 2025 Exclusive Transport Tesla to enter Saudi Arabia within months Elon Musk’s Tesla is set to launch in Saudi Arabia this quarter, marking its entry into one of the world’s largest oil-producing nations as it continues expanding across the Gulf, sources familiar with the plans told AGBI. The US electric vehicle maker will open sales through pop-up stores and establish a showroom and service centre, […] January 16, 2025 Transport Lucid’s Jeddah factory targets new Middle East territories Lucid, the Saudi-owned electric vehicle manufacturer based in the US, is moving to full production at its Jeddah factory, with a target capacity of 150,000 cars a year within three years, its robotics provider, Rockwell Automation, said this week. “Currently it’s for domestic use but when the expanded plant is done, they will cover all […] November 7, 2024 Industry Saudi Arabia open to joint mining ventures with China Saudi Arabia is open to joint investments with Chinese mining companies, mineral resources minister Bandar Alkhorayef has said. The kingdom is seeking collaborations in processing and producing lithium used in electric vehicle (EV) batteries, as well as processing and refining copper, the state-run Saudi Press Agency reported. During a meeting with senior executives of General […] September 8, 2024 Transport Driverless cars for Saudi officials by next year Saudi Arabia has launched a project for driverless cars which could result in government agencies using them as early as next year. The government is installing smart communication devices along roadways that interact with autonomous vehicles, the official Saudi Press Agency said, announcing a new Saudi Road Code. “These devices provide real-time road condition data, […] August 16, 2024 Posts navigation 1 2 … 5 Next
Manufacturing China’s ROX Motors to produce EVs in Abu Dhabi Chinese luxury EV maker ROX Motor and Dubai-headquartered W Motors will manufacture electric vehicles in Abu Dhabi as Gulf countries step up efforts to attract automotive manufacturing. The ROX 01, a mid-size combustion-electric SUV, will be made at W Motors’ new facility in the capital city, the companies said in a joint statement. No […] May 22, 2025
Analysis Transport Saudi Arabia’s EV ambitions face ‘chicken and egg’ dilemma Few of the car enthusiasts who attended Tesla’s launch in Riyadh last month arrived in electric vehicles. Hundreds turned out for the much-heralded opening event in Riyadh, an indication that the furore around the Tesla brand and its owner Elon Musk has not crossed the Atlantic. Despite this, public enthusiasm for electric vehicles (EVs) in […] April 28, 2025
Opinion Industry How Trump’s tariffs could reshape Gulf aluminium exports Ports, shipping, transport and logistics services must be ready to react quickly February 14, 2025
Logistics Saudi Arabia welcomes private funds for $64bn logistics projects Saudi Arabia has more than SAR240 billion ($64 billion) of logistics projects underway and planned, most of which are open to private sector investment, a government minister has said. This includes airport management, highway construction and seaport projects, transport minister Saleh Al-Jasser told a government-backed investment conference in Riyadh this week. Private sector investment and […] February 13, 2025
Transport Saudi homegrown Ceer to produce first EVs in 2026 Ceer, Saudi Arabia’s first electric vehicle manufacturer, plans to roll the first vehicle off its production line in late 2026, the company’s CEO Jim DeLuca said. It signed 11 deals worth SAR5.5 billion ($1.4 billion) at the Public Investment Fund (PIF) Public Sector Forum in Riyadh, 80 percent of which involved Saudi businesses. This is […] February 13, 2025
Manufacturing Ceer strikes $145m deal with Sabelt for EV sports seats Ceer, Saudi Arabia’s first electric vehicle (EV) brand, has struck a SAR543 million ($145 million) deal with Italy’s Sabelt to develop sports seats for its upcoming flagship E sedan and SUV models. The drivers will get the same seats as those in high-performance sports cars. Sabelt will create high-performance seats for Ceer, ensuring maximum protection, […] February 7, 2025
Exclusive Transport Tesla to enter Saudi Arabia within months Elon Musk’s Tesla is set to launch in Saudi Arabia this quarter, marking its entry into one of the world’s largest oil-producing nations as it continues expanding across the Gulf, sources familiar with the plans told AGBI. The US electric vehicle maker will open sales through pop-up stores and establish a showroom and service centre, […] January 16, 2025
Transport Lucid’s Jeddah factory targets new Middle East territories Lucid, the Saudi-owned electric vehicle manufacturer based in the US, is moving to full production at its Jeddah factory, with a target capacity of 150,000 cars a year within three years, its robotics provider, Rockwell Automation, said this week. “Currently it’s for domestic use but when the expanded plant is done, they will cover all […] November 7, 2024
Industry Saudi Arabia open to joint mining ventures with China Saudi Arabia is open to joint investments with Chinese mining companies, mineral resources minister Bandar Alkhorayef has said. The kingdom is seeking collaborations in processing and producing lithium used in electric vehicle (EV) batteries, as well as processing and refining copper, the state-run Saudi Press Agency reported. During a meeting with senior executives of General […] September 8, 2024
Transport Driverless cars for Saudi officials by next year Saudi Arabia has launched a project for driverless cars which could result in government agencies using them as early as next year. The government is installing smart communication devices along roadways that interact with autonomous vehicles, the official Saudi Press Agency said, announcing a new Saudi Road Code. “These devices provide real-time road condition data, […] August 16, 2024
